SPONSORSHIP OPPORTUNITIES

The Apple Blossom Festival & Parade is one of Sonoma County’s most beloved and longest-running traditions.
All sponsors receive recognition on the Festival Jumbotron, website, and social media.

• 🌟 FESTIVAL VIP SPONSORSHIPS (Enhanced)

  🍎 Presenting Sponsor – $10,000 (Premier VIP Experience)

  • 30 Festival Tickets, including 10 VIP Tickets
  • VIP Festival Lounge Access (hosted area)
  • Preferred Parade Viewing Area (reserved sponsor section)
  • Custom Sponsor Appreciation Gift Package:

  • Apple Blossom T-Shirts (up to 10)

  • Apple Blossom Hats (up to 10)

  • • On-stage recognition during opening ceremony
    • Recognition on Festival Jumbotron, website, and social media
    • Priority logo placement across festival materials and official poster

   

  🌸 Golden Apple Sponsor – $7,500 (VIP+ Experience)

  • 24 Festival Tickets, including 6 VIP Tickets
  • Preferred Parade Viewing Area (reserved sponsor section)

  • Apple Blossom T-Shirts (up to 5)

  • Apple Blossom Hats (up to 5)

  • • On-stage recognition during opening ceremony
    • Recognition on Festival Jumbotron, website, and social media
    • Priority logo placement across festival materials and official poster

  
  Blossom Sponsor – $5,000 (18 tickets)
  Orchard Sponsor – $3,500 (14 tickets)
  

  TICKET SPONSORSHIP
  Ticket Sponsor – $5,000
  • Logo printed on all 10,000 official Apple Blossom tickets
  • Vendor booth space
  • 12 Festival Tickets
  
  STAGE SPONSORSHIPS
  Stage Sponsor – $5,000 (2 available)
  • Exclusive stage banner
  • 18 Festival Tickets
  
  PARADE SPONSORSHIPS
  Parade Presenting Sponsor – $5,000 (18 tickets)
  Premier parade placement & announcer acknowledgement
  Parade Gold Sponsor – $3,500 (14 tickets)
  Parade Blossom Sponsor – $2,500 (10 tickets)
  Parade Friend – $1,500 (8 tickets)
  
  COMMUNITY & SMALL BUSINESS
  Community Champion – $1,500 (10 tickets)
  Bloom Booster – $1,000 (8 tickets)
  Petal Partner – $750 (6 tickets)
  Seed Sponsor – $500 (4 tickets)
  Bud Sponsor – $250 (2 tickets)

🌸 Apple Blossom Parade & Festival — Sponsor Visibility & Impact

1. This Is One of Sonoma County’s Most Visible Annual Events

The Sebastopol Apple Blossom Festival & Parade is among the oldest and most beloved traditions in Sonoma County — drawing thousands of attendees from around Sonoma, the Bay Area, and beyond every spring. (Sebastopol Apple Blossom Festival)

According to the Sebastopol Chamber of Commerce’s own promotions, media coverage for the event is estimated to reach more than 1 million people — including local families, seasonal visitors, digital audiences, and regional press. (Sebastopol Area Chamber of Commerce)

This means your sponsorship doesn’t just reach the crowd on the street — it reaches online audiences, media impressions, and community buzz for weeks before and after the event.

📊 2. Multi-Channel Logo Exposure (Repeated Impressions)

🔹 Festival Dates & On-Site Exposure

• Two full days of festival activities with high foot traffic

• Parade visibility along Main Street with judging stands and viewing areas

• Vendor booths, stages, and entertainment areas that attract large crowds

• Digital LED screens at the festival reinforce logos throughout weekend programming (Sebastopol Apple Blossom Festival)

Every attendee repeatedly sees sponsor logos on banners, digital boards, and signage throughout the event — multiple impressions per person.

🌐 Digital & Online Impressions

Sponsors receive:

• Logo placement on the official Apple Blossom Festival website (permanently during the event period)

• Featured presence on event social media profiles and posts

• Links to sponsor websites from the official sponsor page

• Inclusion on digital posters and e-blasts promoted to event email subscribers

With modern tracking and sharing habits, many attendees re-encounter sponsor logos multiple times while planning, attending, and posting about the event.

🎤 3. VIP & On-Stage Recognition

For high-level sponsorships (Presenting, VIP levels), sponsors receive:

• On-stage recognition during the festival opening

• Priority logo placement on print and digital materials

• Reserved VIP zones and prominent parade viewing areas, increasing branding associations with premium event moments

These moments create emotional brand connections — attendees associate your logo with a positive local experience.

📈 4. Effective Sponsorship Reaches Far Beyond the Day Of Event

Research from festival sponsorship studies shows:

• Brand logos repeated in event materials, banners, and digital content underpin visibility that lasts beyond the event day

• Attendees who interact physically at events recall sponsor brands at significantly higher rates than single ads (industry trend)

• Positive sentiment builds when brands are tied to local traditions — especially community events that feature music, family fun, food, and heritage

While exact impressions vary by tier, the combination of live audience, digital channels, and pre-event marketing typically translates to multiple impressions per attendee and a wide regional audience both before and after the event.

🧠 5. Estimated Reach Summary

Here’s how many times your brand could realistically be seen:

🔹 On-Site Impressions

🎯 Thousands of attendees over two days
📍 Repeated logo visibility across:

• Parade banners

• Stage signage

• VIP viewing zones

• Sponsor booths

• Digital LED screens

Each attendee may see your logo 5–15+ times in person, depending on placement.

🔹 Digital Impressions

💻 Website logo exposure for months
📲 Social media shares and posts
📧 Email newsletters and online promotional campaigns
📍 Combined online presence means tens of thousands of additional impressions.

🔹 Extended Regional Awareness

📣 Media outlets covering the festival
📷 Attendee photos and shares on social platforms
📍 The event’s media presence — estimated at 1 million+ views — amplifies logo recognition. (Sebastopol Area Chamber of Commerce)

🧡 6. Sponsorship = Community Credibility

Beyond pure impressions, sponsors benefit from:

• Trust association: Your brand supports a heritage event beloved by families

• Community goodwill: Seen as reinvesting in local culture

• Direct engagement with residents and visitors alike

These qualitative benefits often translate into increased brand loyalty, word-of-mouth referrals, and long-term visibility in the community.

📞 The Bottom Line for Sponsors

Your investment delivers seen, repeated, and associated visibility:

✅ Live impressions during the parade & festival
✅ Logo visibility on large digital screens
✅ Website and social media presence
✅ Media amplification and online sharing
✅ Memorability through emotional community moments

Estimated Sponsor Impressions by Tier**

“Impressions” = One instance of a person seeing your logo (in person or digitally)

📊 Event Baseline (Estimated)

• In-Person Attendance: 15,000–25,000 people (2 days + parade)

• Website Visitors (Event Period): 20,000+

• Social Media Reach (Pre/During/Post): 30,000–75,000+

• Email & Digital Promotions: 10,000+

• Media + Shared Content: 100,000+

➡️ Total Potential Reach: 175,000–250,000+

Each attendee typically sees sponsor branding multiple times during the event.

🥇 Presenting Sponsor — $10,000

Premier Visibility Tier

Placement

• Jumbotron (high rotation)

• Main stage recognition

• Official poster (top placement)

• Website + social

• VIP + Parade zones

• Announcer mentions

Estimated Impressions

• On-site: 120,000–180,000

• Digital: 60,000–90,000

• Media/Sharing: 40,000–70,000

✅ Total: 220,000–340,000+ impressions

💡 Equivalent to months of digital advertising — in one weekend.

🥈 Golden Apple Sponsor — $7,500

High-Visibility VIP Tier

Placement

• Jumbotron

• Stage recognition

• Poster priority

• Website + social

• Parade viewing zone

Estimated Impressions

• On-site: 90,000–130,000

• Digital: 45,000–70,000

• Media: 25,000–45,000

✅ Total: 160,000–245,000+ impressions

🌸 Blossom Sponsor — $5,000

Strong Brand Presence

Placement

• Jumbotron

• Website + social

• Event signage

• Program mentions

Estimated Impressions

• On-site: 65,000–95,000

• Digital: 30,000–45,000

• Media: 15,000–25,000

✅ Total: 110,000–165,000+ impressions

🌳 Orchard Sponsor — $3,500

Solid Community Exposure

Placement

• Shared signage

• Website listing

• Social mentions

Estimated Impressions

• On-site: 45,000–65,000

• Digital: 20,000–30,000

• Media: 10,000–15,000

✅ Total: 75,000–110,000+ impressions

🎟 Ticket Sponsor — $5,000

High Repetition Branding

Placement

• Logo on 10,000 tickets

• Website

• Vendor booth

• Jumbotron

Estimated Impressions

• Tickets alone: 10,000

• Event + Digital: 50,000–70,000

✅ Total: 70,000–100,000+ impressions

🎤 Stage Sponsor — $5,000

High-Dwell-Time Exposure

Placement

• Exclusive stage banner

• Jumbotron

• Announcer mentions

Estimated Impressions

• On-site: 70,000–100,000

• Digital: 25,000–35,000

✅ Total: 95,000–135,000+ impressions

🚩 Parade Sponsorships

🥇 Parade Presenting — $5,000

• Announcer mentions

• Prime placement

✅ 80,000–120,000+ impressions

🥈 Parade Gold — $3,500

✅ 55,000–80,000+ impressions

🌸 Parade Blossom — $2,500

✅ 40,000–60,000+ impressions

🤝 Parade Friend — $1,500

✅ 25,000–40,000+ impressions

🌼 Community & Small Business Sponsors

Tier Level Est. Impressions

$1,500 Community Champion

35k–55k

$1,000 Bloom Booster

25k–40k

$750 Petal Partner

18k–30k

$500 Seed Sponsor

12k–20k

$250 Bud Sponsor

5k–10k

How to Become a Sponsor

If you’d like to become an Apple Blossom sponsor, print and fill in the 2026 Sponsor Signup Form and mail it to the Chamber of Commerce with your check. Questions: contact Myriah Volk at 707-823-3032 or email to myriah@sebastopol.org.

You can write your check to the Sebastopol Chamber of Commerce and drop it in the mail or pay by check or credit card by dropping by the Sebastopol Chamber of Commerce & Visitor Center, 265 S. Main St., Sebastopol, CA 95472.